Cadwalader, Wickersham & Taft

In 2019, Shoestring teamed up with Cadwalader to make a polished corporate video highlighting the firm’s commitment to fostering internal diversity.

1The Problem

Our clients at Cadwalader asked us to create a polished corporate video highlighting the global law firm’s efforts to promote internal diversity. The video needed to incorporate commentary from a variety of lawyers from diverse backgrounds, while being short enough be suitable for playing for an internal audience at an event, as well as evergreen enough to be suitable for longer term use on the firm’s website.

2The Solution

Shoestring shot two camera interview footage of the firm’s lawyers against a green screen backdrop, and shot b-roll of the firm’s diverse lawyers and other staffers going about their work. We edited the interview content down into a seven minute video with a two-prong narrative highlighting the firm’s general commitment to diversity in the first half, and focusing on the importance of the firm’s sponsorship for mentoring junior diverse attorney’s in the second half. We tied the whole thing together with light background music – one song for each half of the video – and added elegant motion graphic titles.

3The Results

The video was highly praised by the firm’s partners and those who watched the video at the firm’s diversity celebration event in June 2019.

Services

Set and Shot Direction
Videography
Lighting Design
Color Grading
Animation

Equipment

Canon Cinema Cameras
ARRI Fresnel Lighting
Wescott Lighting Diffusers
Audio Technica Lapel Mic
Manfrotto Fluid-Head Tripods
DJI Ronin gimbal
Wescott green screen
Glidegear track dolly

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