In 2019, Shoestring teamed up with Cadwalader to make a polished corporate video highlighting the firm’s commitment to fostering internal diversity.
Our clients at Cadwalader asked us to create a polished corporate video highlighting the global law firm’s efforts to promote internal diversity. The video needed to incorporate commentary from a variety of lawyers from diverse backgrounds, while being short enough be suitable for playing for an internal audience at an event, as well as evergreen enough to be suitable for longer term use on the firm’s website.
Shoestring shot two camera interview footage of the firm’s lawyers against a green screen backdrop, and shot b-roll of the firm’s diverse lawyers and other staffers going about their work. We edited the interview content down into a seven minute video with a two-prong narrative highlighting the firm’s general commitment to diversity in the first half, and focusing on the importance of the firm’s sponsorship for mentoring junior diverse attorney’s in the second half. We tied the whole thing together with light background music – one song for each half of the video – and added elegant motion graphic titles.
The video was highly praised by the firm’s partners and those who watched the video at the firm’s diversity celebration event in June 2019.
Set and Shot Direction