Our Services

Shoestring is a full-service commercial production company in NYC. We do it all: cinematic videography, professional audio, casting, scouting, bespoke editing, AND strategic marketing. Because the “man with the camera” and the “film it and forget it” approaches are so last-decade. In addition, we make the process transparent and easy, so you can do you and leave the details to us. If you’re looking for a NYC commercial production company that get results, Shoestring is your source.

Shooting With Style We shoot with multiple Canon cinema cameras and lenses to provide a sharp, artistic look for all of our projects. Shooting Smoothly From high-end fluid-head tripods, to steadycams and sliders, and even vehicle rigs, we offer a range of mounts to capture the most engaging, dynamic shots.
We’ll help you immerse your audience in the clear, crisp sound from our full range of audio solutions including lavaliers, boom mics, spot mics, and professional PA connections.
We offer the right lights and lighting modifiers to ensure the perfect tone, color and exposure for every scene we shoot.

We harness the power of the Adobe Creative Cloud to give your final product everything it needs to really pop: from elegant, contemporary motion-graphic titles and lower thirds, to enhanced audio and even special effects.

Our formula for success

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We are sticklers for style. Our team of videographers, editors, animators and other professional artists will make your video project stand out with a contemporary high-end aesthetic, at a reasonable price.

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Commercial video production is not about selling products or services; it is about engaging customers at different points in their buying journey. We find the right narrative formula to connect with your specific audience.

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Good online video should provide better exposure for your brand. We start every project by honing in on the specific purpose of your video, such as brand awareness, and help you develop a distribution strategy.

Simple, but effective process

Free Consultation and Quote

The road to better video starts with a simple email. Just tell us a little about your vision and the budget you’re working with and we’ll follow up to arrange a free consultation.


The in-depth planning and prep stage. We’ll hone your vision to align with your objectives and determine a marketing and distribution strategy. We’ll also manage the scripting, talent casting, site scouting and other logistical details.


Lights, camera, action. We’ll handle the heavy lifting of managing and directing the video shoots; but we’ll also keep in close contact with your team to keep everything on pace and on budget.


To the editing stations! With shooting finished, we’ll trim into shape and polish the final video product to a glossy shine, with all the tricks of the trade. Editing occurs in multiple rounds to make sure we hit the mark.

Digital Marketing

Following the marketing strategy we’ve devised, we’ll optimize to make the search bots happy, and push it out through the right marketing channels to ensure maximum exposure.

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