Yoreevo

30-second promotional video highlighting the unique services of a disruptive newcomer to the NYC real-estate industry.

1The Problem

Yoreevo needed a series of short videos to promote its mission to save buyers and sellers of NYC property money on their transactions, and simply explain how their process works.

2The Solution

Shoestring stepped up to create a series videos featuring testimonials from satisfied clients and a Yoreevo co-founder. To tell a compelling story, we sat down to interview the clients in the new apartment they purchased through Yoreevo, captured b-roll of the clients enjoying their new home and neighborhood, and discussed the firm’s service with it’s co-founder at their offices. With different audiences and different web platforms in mind, we created a 150 second video and then cut it down into two 1 minute versions, and two 30 second versions — all stand alone videos with varying degrees of detail.

3The Results

A series of five polished promotional videos optimized for deployment through various distribution channels from the client’s website to social media. The videos helped the client reach new clientele and boosted web traffic and the duration of website visits.

Services

Script Assistance
Videography
Scene Staging and Direction
Music Selection
Full-Service Editing

Equipment

Canon C100 Cinema Cameras
Manfrotto Tripods
Dracast LED Lamps
Audio-Technica Lavalier Microphones
Ronin Gimbal Stabilizer

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